AI Is Moving Faster Than Anyone Expected — Here's What That Means for You

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A year ago the conversation I was having with most agents was about using AI to update a listing description. This week I sat in on a demo of something that builds an entire agent website — optimized for AI search — from a phone. In one session.

I built my own website earlier this year using AI tools — something that would have taken weeks and a developer not long ago. It's not perfect yet, but it exists, it's indexed, and AI search platforms are finding it. That's the point.

That's how fast this is moving.

I've been testing AI tools for the better part of two years now — not as a hobby, but because staying current on this stuff is part of what being useful to the agents I work with actually looks like in 2026. Some tools are genuinely impressive. Some look good in a demo and fall apart in real use. And I've learned a few things along the way worth sharing.

Where AI is actually saving time:

Long documents that would take an hour to read can be summarized and relevant parts extracted in minutes. Video scripts get cleaner faster. Emails are tighter. The administrative drag that used to eat the edges of the day is significantly smaller. None of that is magic — it's just using the right tool for the right task consistently.

The thing nobody tells you upfront:

AI will give you wrong information with complete confidence. It won't flag it. It won't hesitate. It will just be wrong — and if you don't read what it gives you carefully, that wrong information goes out under your name.

The agents using AI well treat it like a very smart collaborator who reads everything, writes quickly, and occasionally makes things up. You review everything before it leaves your hands. That discipline is the difference between AI making you look sharper and AI making you look careless.

The one thing worth doing right now:

A few issues ago I wrote about Google overhauling search and how AI is now generating agent recommendations before anyone sees a traditional result. The practical follow-up to that — the thing that actually moves the needle — is knowing how you're currently showing up when a buyer or seller asks ChatGPT, Perplexity, or Google to recommend an agent in your area.

Most agents have never checked. I run audits that show exactly where you stand across all three platforms — and when the gaps are there, we talk through what's worth fixing and how.

The agents I've audited who are showing up well didn't know it. Neither did the ones who weren't.